Interactive Online Workshop

Customer Discovery Part I – Customer Interviews

Limited to 25 spots, get yours now!

2h Online Workshop
Course Material
  (Videos & Templates)
Project Work
Feedback from Facilitators
“Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.”
Ryan Bruels, Director of Emerging Technology - Starbucks


What do our customers need? What should we build? How will we delight our customers?

This interactive online workshop will teach you all you need to know to get out of the building and start talking to your customers. By doing customer discovery, you will understand your customer needs, goals, pains, and aspirations in order to build the right product.

There is nothing more impactful to your early stage business model than truly understanding the person you are building for and selling to.

While the way you use customer discovery interviews will depend on your business (Are you B2B or B2C? How long does it take to schedule conversations with your customers? How do you find your customers?), the foundational skills you’ll learn in this workshop will impact the way you and the people around you think about new product development.

This workshop will teach you how to maximize the amount you learn about your customers for the time you spend into talking directly with them.


This is not a webinar! This is a practical, hands on workshop that will prepare you to get outside of the building and run real Customer Discovery Interviews on your project. You will interact with the facilitator and the other attendees to run exercises. You will receive individual feedback on your pre-work and you are expected to actually go out and perform real interviews after the workshop.

It is strongly advised that you attend with a real project, but if you don’t have one, we will provide an example project you can work on.

Pre-Work (Self Paced)

Before the live session, you’ll have access to a few articles, a video, some preparation work on customer segmentation and a short quiz to help set the context for the working session and make sure we can get right to the exercises.

You will receive individual feedback on the pre-work you submit.

Online Workshop - Customer Discovery Interviews (Working Session)

In this 2 hour session, we’ll cover why you should interview, how often, and how to structure them. You will leave Part 1 ready to do your own interviews with screening questionnaire, a conversation guide, customer persona, a note taking template, peer feedback, and practice from the live exercises.

Project Work - Live Customer Interviews (Self Paced)

Since customer discovery interview is a practical skill, we strongly recommend that attendees actually go and perform the interviews with real customers. Doing a minimum of five interviews is a prerequisite for the follow up interactive online workshop Customer Discovery Part II - Insights from Interviews so that you can debrief with real data.

These interviews should be with potential customers for your real project, but if you don’t have a project, we’ll give you some alternative interviews to do.

Attendees who will not be attending the follow up workshop can request feedback on their project work via email.

“I loved Kromatic's workshop. Great inspiration!"
Guy Van Wijmeersch, Director Innovation & Design Thinking - Barco


In a webinar, you are just watching videos with little interaction or facilitation. This workshop will be going through exercises live with a facilitator, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.
The workshops will be scheduled based on attendee time zone to allow for the broadest possible participation. By signing up, you are indicating interest in attending and will receive a follow up email regarding what times are best for you.
The workshop is facilitated using Zoom for video conferencing and Mural to facilitate exercises. Please ensure you have a good internet connection and attend using your laptop or tablet, not a mobile phone.
Yes, we alternate the time slot to be accessible in different time zones. Please email Nick [at] and let us know your location and we'll invite you to the correct session.
Yes, we always support community leaders and non-profits. Please email Nick [at] and let us know your situation.
No, this is online only.
Please email Nick [at] with any questions, comments, or concerns.
Absolute money back guarantee within 30 days of the workshop. Even if you simply didn't enjoy the workshop, you can ask for your money back.