Customer Discovery Part I – Customer Interviews

Discover What Makes Your Customers Buy

This interactive online workshop will cover why you should interview your customers, how often, and how to structure those interviews to get the most valuable data.

“Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.”

Ryan Bruels
Emerging Technology, Starbucks

“Incredibly engaging and interactive — every detail was carefully thought out, from the interactive, design thinking approach to clear and visually-engaging material.”

Kathryn Haydon
Founder, Sparkitivity

How It Works

Online Interactive Workshop

This workshop will be led by a facilitator going through live exercises, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.

Real Projects

Get individual feedback on your real projects at your job.

Interactive Sessions

You will interact with the facilitator and the other attendees to run exercises.

Focused Teaching

Get 2-4 hours of focused teaching on a specific skill.

Materials & Frameworks

Get self-paced learning materials and frameworks.

Customer Discovery

Customer Discovery Part I – Customer Interviews

There is nothing more impactful to your early stage business model than truly understanding the person you are building for and selling to. By doing customer discovery, you will understand your customer needs, goals, pains, and aspirations in order to build the right product. We’ll cover why you should interview your customers, how often, and how to structure those interviews to get the most valuable data.