Value Proposition Comprehension Testing - How To Guide

When conversion rates on a landing page or sales page are low, sometimes it just means the page isn't well written. To improve conversion rates, run a comprehension test. A comprehension test is a simple way to see if your marketing language is well understood by your customer. This supplementary How to Guide will show you how to run a comprehension test and interpret data using our Value Proposition Testing Comprehension Template.

Authors and Contributors

Tristan Kromer

Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).

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