Pivot or Persevere Template

This template is a framework for making pivot or persevere decisions on an innovation project. It's a space to set clear criteria to keep running experiments (persevere), for success (scaling up), or for failure (kill or pivot).

One page template to make a pivot or perserv

When to Use It

Use this template when:

  • Starting a new innovation project.
  • Setting clear success and failure criteria for a project.
  • Collecting the data to make a pivot, persevere, kill, or scale up decision.
  • The project is risky and the correct decision is not obvious.
  • Recording decisions and rationale.

Who Should Use It

This template can be used by startup founders, venture capitalists, accelerators, and business sponsors. Anyone who is trying to decide to invest more time, money, or people into a risky project can use this template effectively.

How It Works

Pivot or Persevere Template

Read through the template from top to bottom and fill out sections as you go.

For each section, use the prompts to generate a number of ideas before deciding on what to fill out on the template.

  • Success
    Create your Success Criteria for scaling up.
  • Failure
    Create your Fail Condition for pivoting or killing a project.
  • Analyze
    Record the actual data.
  • Decide
    Make a data-driven decision and stick with it.

Authors and Contributors

Tristan Kromer

Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).

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