Complex Sales Buyer Type Matrix Template (Google Sheets)

Use the Complex Sales Buyer Type Matrix to deconstruct the roles and needs of each player in a complex sales process with your target customer. This is a simple template to help define and identify each individual you will communicate with throughout your sales process.

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Authors and Contributors

Tristan Kromer

Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).

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