Build your MVP from the customer's perspective.
Storyboarding & Metrics
Our storyboarding module helps you take your project from a list of features to an experience that customers are willing to pay for. We walk you through the steps to creating a compelling Minimum Viable Product and give you the tools to measure the user's experience.
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Who It’s For?
For innovation teams that need a clear view of their customer's user experience by mapping out the current user experience and designing a better one, ultimately revealing how value is created and what metrics will measure success.
How It Works
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Get individual feedback on your real projects.
Develop new skills with a small cohort and direct coaching.
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
What You Learn
How to create storyboards and customer journey maps
How to create metrics for each step of a storyboard or map
How to instrument qualitative metrics and when not to
How to use a storyboard to remove unnecessary features from your MVP
When to use journey mapping vs. storyboarding
How to conduct 2x2 skill mapping
Condensed big-picture planning
How to understand leading and lagging indicators
Designed by Successful Entrepreneurs and Experts
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).
Nick Noreña is an innovation coach based out of Berkeley, California, who has spent the last 10 years working in the startup and corporate innovation space. He has worked with over 100 project teams and businesses as a coach, educator, and entrepreneur. Nick specializes in helping early stage startup or corporate teams validate their business ideas.
Manuel works with Fortune 500 companies as well as small startups in different industries and regions using the mindset and principles of Lean Startup, Design Thinking and Business Model Innovation to help leaders and project teams to change, transform or improve the way they do business.
Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.
Ryan Bruels, Vice President of Engineering, Knock
Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.
Kathryn Haydon, Innovation Strategist, Sparkitivity
It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.
Kyle Smith, Senior Manager, American Family Insurance
Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.
Brendan Sheehan, Chief Financial Officer, CBUSA
Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.
James Bryce Smith, Founder, Magnetize
This workshop is part of these programs
Become a faster, more confident decision-maker with our six-week Innovation Accounting program. Learn how to make better pivot or persevere decisions on your real project by building a hypothesis-driven financial model. Taught by real entrepreneurs with real experience, you’ll get results you can use right away.
Each workshop is a component of the greater innovation library. Programs can be curated to include all the workshops you need to make real progress and show impactful results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our library will give you the tools and skills to succeed.
Send us a message below if you are interested in creating your own curriculum.
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