Downloads

Name Description Last updated
Learn S.I.M.P.L.E. Template (Google Slides) An abbreviated template for designing and documenting S.I.M.P.L.E. experiments and research (Small Insights Mean Progress with Lean Experiments). A google slides version for easy collaboration and presentation. 2019-06-14
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Learn S.I.M.P.L.E. Template An abbreviated template for designing and documenting S.I.M.P.L.E. experiments and research (Small Insights Mean Progress with Lean Experiments). 2019-10-29
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Learn S.M.A.R.T. Template A detailed template designing and documenting S.M.A.R.T. experiments and research. (Smart Measurable Achievable Relevant Timely) 2019-10-25
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Learn S.M.A.R.T. Template (Google Sheets) A detailed template designing and documenting S.M.A.R.T. experiments and research. (Smart Measurable Achievable Relevant Timely) A google sheets version for easy collaboration. 2019-12-10
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The Real Startup Book A large, crowdsourced compilation of inquiry methods (i.e. experiment and research techniques) from lean practitioners worldwide. Every method has a short description, how to guide, and links to additional information. 2019-08-05
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Value Proposition Comprehension Test When conversion rates on a landing page or sales page are low, sometimes it just means the page isn't well written. To improve conversion rates, run a comprehension test. A comprehension test is a simple way to see if your marketing language is well understood by your customer. This template is for running comprehension tests and tracking results. Run it before you do a landing page test! 2019-11-19
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Product/Market Fit Storyboard A template for designing early stage user experience to achieve Product / Market Fit. In other words, a real MVP for a new concept along with metrics and a basic business model. Based on the Business Model Canvas by Alexander Osterwalder. 2019-11-25
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Customer Discovery Note Taking Template A note taking template for live customer discovery interviews. Best printed out and used with a pen for in person interviews. 2019-10-29
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Customer Discovery Note Taking Template (Google Doc) A simple template for taking notes for a customer discovery call in a collaborative Google Doc. Best used for over the phone or video calls, not face to face. 2019-10-29
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Monster Project Cards A fun deck of cards to help explain why some projects seems easy and some seem outright impossible. Useful for running group discussions. 2019-12-05
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The Real Startup Book (Amazon Kindle) A large, crowdsourced compilation of inquiry methods (i.e. experiment and research techniques) from lean practitioners worldwide. Every method has a short description, how to guide, and links to additional information. This is a Kindle version for reading on the go. 2019-11-18
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Opportunity Insight Tool Quick and dirty reference chart to prioritize your sales leads. 2019-10-26
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Value Proposition Comprehension Testing - How To Guide When conversion rates on a landing page or sales page are low, sometimes it just means the page isn't well written. To improve conversion rates, run a comprehension test. A comprehension test is a simple way to see if your marketing language is well understood by your customer. This supplementary How to Guide will show you how to run a comprehension test and interpret data using our Value Proposition Testing Comprehension Template. 2019-11-25
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Risk Evaluation Template A template to analyze risks (including moral hazard) to experiments and brainstorm ways to mitigate them. 2019-10-26
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Business Model Canvas for UX A modified Business Model Canvas starting with the Customer. Based on the Business Model Canvas by Alexander Osterwalder. 2019-10-26
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Customer Persona Framework A template to break your real and potential customer base into smaller, more useful groups defined by various behavioral characteristics to know which customers your business should focus on first. 2019-10-31
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Innovation Ecosystem Map A template on how to map out your ecosystem and identify obstacles to innovation that are holding your ecosystem back. 2019-11-25
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Jobs to Be Done Template Use the Jobs to Be Done framework to empathize with your target customers. This is a simple template to help define a job to be done by your target customer. 2019-10-26
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IDEA Template A basic template for creating simple pitches for those new to innovation and ideation. Only contains three elements to focus the concept on a customer centric problem without dealing with the business model as a whole. 2019-10-31
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Judging Template A very basic template for judging Intrapreneur startup pitches. It is meant for early stage projects and judges without extensive innovation experience. It splits the evaluation of the team from the evaluation of the project. Teams can be successful by showing the project is not worth investing in! 2019-10-31
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Plinkromatic A simple game that explains the principles of innovation funding. As the VP of innovation you allocate your budget and make go no go decisions to maximize ROI. 2019-11-01
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