Make quick progress on eliminating risks by using these simple tricks to focus your experiments.

S.I.M.P.L.E. Experiment Design

Getting started with rapid experimentation can be daunting, but a few simple tricks will help even advanced innovators focus on their critical risks. The simpler the experiments are, the faster they are to run and gather valuable data.

Already enrolled? Start S.I.M.P.L.E. Experiment Design »

Request Access

Who It’s For?

For innovators working on an innovation project who want to test a risky assumption, or executives who want to make better resource-allocation decisions.

How It Works

Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.

Real Projects

Get individual feedback on your real projects.

Focused Guidance

Develop new skills with a small cohort and direct coaching.

Interactive Sessions

Run live exercises with an expert coach during our weekly sessions.

Materials & Frameworks

Get self-study learning materials and frameworks.

What You Learn

How to design basic experiments or research using an experiment template

How the Build-Measure-Learn cycle can be translated into effective experiment design

How to frame your experiments and research as questions

How to identify the information you need to answer that question

How to create multiple alternatives to gather your data

How to document experiment results

Designed by Successful Entrepreneurs and Experts

Tristan Kromer

Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).

Jon Ruark

Jon is an Innovation Coach with 17 years of Department of Defense and Intelligence Community experience. He is passionate about helping organizations become data-driven and helping entrepreneurs figure out where to start. Jon is an expert in hypothesis testing, business experimentation, innovation accounting, and MVP development.

Manuel Guerrera

Manuel works with Fortune 500 companies as well as small startups in different industries and regions using the mindset and principles of Lean Startup, Design Thinking and Business Model Innovation to help leaders and project teams to change, transform or improve the way they do business.

Testimonials

Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.

Ryan Bruels, Vice President of Engineering, Knock

Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.

Kathryn Haydon, Innovation Strategist, Sparkitivity

It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.

Kyle Smith, Senior Manager, American Family Insurance

Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.

Brendan Sheehan, Chief Financial Officer, CBUSA

Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.

James Bryce Smith, Founder, Magnetize

Trusted by Industry

This workshop is part of these programs

Running Better Experiments

Gain confidence that you're running the right kind of tests in this five-week series of live sessions and online exercises. Refine your experiment process to reduce bias, uncover actionable results, and define clear next steps.

Get Program Details

Customizable Curriculum

Each workshop is a component of the greater innovation library. Programs can be curated to include all the workshops you need to make real progress and show impactful results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our library will give you the tools and skills to succeed.

Send us a message below if you are interested in creating your own curriculum.

Get into new markets with new products.

Chat With Us

Book a 15-minute chat to learn how our workshops can help your project.

Please tell us which training(s) you're interested in.