Learn dozens of lean experimentation methods for eliminating risks to your business model.
Experiment Types: The Real Startup Book
After identifying a clear business question, we need to identify the right method to gather the data that will answer that question. This lean experimentation workshop helps navigate the dozens of experiment and research methods to find the quickest answers to your business questions.
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Who It’s For?
For innovation teams who are designing experiments and need to find the right experiment for the right purpose. Innovators who have some experience but rely on landing pages or surveys can also benefit by learning a variety of new tools and when to use them.
How It Works
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Get individual feedback on your real projects.
Develop new skills with a small cohort and direct coaching.
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
What You Learn
How to stretch your toolbox beyond landing pages and surveys
How to find the right experiment for the right purpose
Understanding qualitative vs. quantitative, product vs. market, and generative vs. evaluative
How to validate or invalidate different aspects of your business model
How to identify a relevant method for any given learning goal
How to identify dependencies that can make experimenting more or less efficient
Designed by Successful Entrepreneurs and Experts
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).
Kenny helps run the daily operations at Kromatic. Driven by his practice of continuous improvement, he has used his experience in product development and marketing to help create training programs throughout North America, Europe, and Asia.
Nick Noreña is an innovation coach based out of Berkeley, California, who has spent the last 10 years working in the startup and corporate innovation space. He has worked with over 100 project teams and businesses as a coach, educator, and entrepreneur. Nick specializes in helping early stage startup or corporate teams validate their business ideas.
Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.
Ryan Bruels, Vice President of Engineering, Knock
Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.
Kathryn Haydon, Innovation Strategist, Sparkitivity
It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.
Kyle Smith, Senior Manager, American Family Insurance
Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.
Brendan Sheehan, Chief Financial Officer, CBUSA
Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.
James Bryce Smith, Founder, Magnetize
This workshop is part of these programs
Running Better Experiments
Gain confidence that you're running the right kind of tests in this five-week series of live sessions and online exercises. Refine your experiment process to reduce bias, uncover actionable results, and define clear next steps.
Each workshop is a component of the greater innovation library. Programs can be curated to include all the workshops you need to make real progress and show impactful results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our library will give you the tools and skills to succeed.
Send us a message below if you are interested in creating your own curriculum.
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Book a 15-minute chat to learn how our workshops can help your project.
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