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Real Innovation ROI

How to Predict Impact and Profit in Early Stage Innovation Projects



Real Innovation ROI

In this free 90-minute webinar, Silicon Valley Founder and Innovation Coach Tristan Kromer shares a realistic view of how you can calculate and talk about ROI on early stage projects in a coherent way with a variety of stakeholders.

The reaction that most people have when they're in the innovation department or they're on a specific innovation team and somebody asks about project ROI is:

Oh no, I am in big trouble. I have no idea what the ROI is going to be. It could be a billion dollar business or it could be absolutely nothing.

So, how do we talk about that? How do we even think about that at the early stage? What are the KPIs for business units? How do you show value of innovation projects with so much uncertainty?

In the video, Tristan will answer these questions, go through some basic concepts, as well as demonstrate a real working financial model.

The all too common reality is that your innovation project must eventually produce a real measurable output, otherwise it is not far from being considered a cost center.

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Tristan Kromer

Tristan Kromer

Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue. (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn) Tristan has worked with over 17 technology accelerator programs and ecosystem programs such as Innovation Norway, Vinnova (Sweden), Enterprise Ireland, NEST’up (Belgium), StartSmart (Estonia) and the Innovation Partnership Program (Vietnam-Finland) 


Tristan Kromer

Megan Kennedy

Megan is an Innovation Coach and Process Designer. She brings ten years of experience in project management and consulting - analyzing data, solving problems, and communicating with stakeholders. Her key strengths lie in providing design solutions that balance both the business and user needs. Megan's previous work includes financial auditing as a Certified Public Accountant and coding machinery for the fabrication and manufacturing of sheet metal. Her diverse geographic and career background allows her to see the world through many lenses.