Customer Discovery Part II – Insights from Interviews

Make Sense of Qualitative Data

This interactive online workshop shows you how to sort through and debrief qualitative data from customer interviews to uncover critical insights.


“Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.”

Ryan Bruels
Emerging Technology, Starbucks

“Incredibly engaging and interactive — every detail was carefully thought out, from the interactive, design thinking approach to clear and visually-engaging material.”

Kathryn Haydon
Founder, Sparkitivity

How It Works

Online Interactive Workshop

This workshop will be led by a facilitator going through live exercises, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.


Real Projects

Get individual feedback on your real projects at your job.

Interactive Sessions

You will interact with the facilitator and the other attendees to run exercises.

Focused Teaching

Get 2-4 hours of focused teaching on a specific skill.

Materials & Frameworks

Get self-paced learning materials and frameworks.

About Experiment Design

Customer Discovery Part II – Insights from Interviews

Qualitative data can be messy and sometimes customer discovery can feel less useful that simply building something and getting direct feedback on a product. But good customer discovery interviews will help you better understand your customer needs, goals, pains, and aspirations in order to build the right product. This workshop will help you sort through the data.